The Client
Once a pharmacist, Ghassan Yazbeck has reinvented himself and the fashion world with his edgy yet still feminine women’s wear. He combines unique materials to create elegant designs for today’s modern woman.
The Challenge
As an emerging fashion designer, Ghassan Yazbeck needed to enter the spotlight with a bang. He needed his brand to reflect what his designs were trying to achieve.
The Solution
iConcept Media worked closely with Ghassan Yazbeck to ensure that his new brand completely represented himself as a designer. We first created a logo that would embody his high-fashion brand. We then worked on creating an appropriately sleek, while still professional, website to showcase Ghassan Yazbeck’s designs.
The Success
US actress Kate Mara among other celebrities was spotted wearing Ghassan Yazbeck’s designs on the red carpet after his first fashion show during New York Fashion Week. He is currently excited to see retail production for his first line through.
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