The Client
The ARROJO salon and cosmetology school aims to give a well-rounded, inspirational, and career-shaping education so students can graduate with a skill set that paves the way for lifelong achievement. The state-of-the-art school is located in SoHo, Manhattan’s epicenter of fashion, trend, and style.

The Challenge
Arrojo needed more exposure and new marketing ideas to attract clientele and aspiring cosmetologist.

The Solution
iConcept Media worked with Arrojo in developing marketing ideas to partner with various fashion week events during New York Fashion Week. Arrojo became the premier sponsor during New York Fashion Week on the iFashion Week platform. Arrojo exclusively and single handedly provided its hair services to the entire major agency models for over 7 days various at Fashion Week shows and activities.

The Success
Being part of Fashion Week is all about prestige and recognition. This was successfully achieved. Arrojo’s brand received maximum exposure during Fashion Week through product sampling, promotional giveaways, product ambassadors, and strategic branding techniques. Arrojo continues to expand and succeed within its field of work and is known to most as the go-to salon for any cosmetic needs.