The Client
Hernan Lander is an emerging NYC based Dominican Republic fashion designer. Hernan incorporates creative forms of architecture and modern art in his designs. He has worked with many prominent NY designers, up until the point he decided to start his own collection.
The Challenge
As a new and upcoming designer, Hernan needed strategic marketing services to showcase his collection and launch his brand successfully.
The Solution
iConcept Media worked one-on-one with Hernan to first understand his expectations and career goals and then devised detailed Marketing and PR strategies to achieve them. After promoting his brand, iConcept Media helped Hernan land his first fashion show at an iFashion Network sponsored iFashion Week during New York Fashion Week. iConcept Media worked with Hernan’s team and creating a successful brand launch.
The Success
New York iFashion Week was a great platform for Hernan’s career, as it created several new opportunities for him in the Fashion Industry. Following the show, TimeOut magazine named Hernan Lander, “Breakout Designer for 2010.” His designs have been worn by Angelina Jolie, Ashanti,Toni Braxton, Olivia Munn, Julia Jones and several other notable figures. He most recently appeared on the Mercedes-Benz sponsored New York Fashion Week’s Fall 2013 show as well.
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