The Client
Ahhmigo produces high quality organic beverages at an affordable price to all. It focuses on providing beverages that can serve our daily consumption with the pleasure of both freshness and health. Ahhmigo offers several different types of products, such as Chia & Water and Camu & Water.
The Challenge
As a fairly new product, Ahhmigo needed general exposure and market recognition for a specific market, the fashion industry. This required an intensive strategic Marketing and Public Relations plan.
The Solution
iConcept Media worked with Ahhmigo to attain the exposure and attention it needed by partnering with iFashion Network for New York Fashion Week. Through product sampling, gift bags and various other event marketing during fashion week, the brand received positive feedback and opportunities to enter into new retail outlets.
The Success
After a successful exposure and sampling, Ahhmigo is currently expanding beyond various markets. They are slated to be on one of the biggest retail stores yet, Whole Foods. iConcept Media is proud and happy for their continued success.