The Client
Resk ‘Que, celebrated fashion producer, known as a walking brand and for his work in the fashion industry, aims to give back through humanitarian projects.

The Challenge
iConcept Media Group is currently working on strategies to determine a viable cause that hits home and marketing strategies that can bring attention to such.

The Solution
iConcept Media came up with the name, “The Rescue Project,” for this venture. We are currently doing extensive research on this topic, as well as focusing on getting sponsors involved in launching this brand that supports and rescues people in specific need around the world.