Case Study

NEW YORK POST

The Client New York Post is among the most popular American Newspapers. The New York Post was founded in 1801 and is the oldest continuously published daily newspaper in America. This modern tabloid is known for its striking and catchy headlines, while also being praised for its comprehensive sports section. The Challenge New York Post …

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AHHMIGO

The Client Ahhmigo produces high quality organic beverages at an affordable price to all. It focuses on providing beverages that can serve our daily consumption with the pleasure of both freshness and health. Ahhmigo offers several different types of products, such as Chia & Water and Camu & Water. The Challenge As a fairly new …

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THE POP KITCHEN [TPK]

The Client Anna Pop is an extremely talented and highly sought after chef. She started her career with a small scale restaurant located in Brooklyn almost twenty years ago. Due to popular demand of her authentic food, Anna has become one of the most renowned pioneering New York restaurateurs. The Challenge After finding and managing …

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Effective Coverage Insurance

The Client Effective Coverage is an insurance company that focuses on helping renters, while also providing protection for landlords by positively encouraging tenants to buy renter’s insurance. The Challenge Effective Coverage had an effective business plan in place, however, their advertising failed to clearly convey the advantages to buying renter’s insurance. Potential clients were given …

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Vision Optical

The Client New Vision Optical offers a full-service optical dispensary for patients, with optometry clinics located in Canada, United States and Ghana. New Vision Optical is known for offering comprehensive vision care for the entire family. The Challenge New Vision Optical realized that they were in need of a transformation into a more recognizable, prominent, …

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NUDE BARRE

The Client NUDE BARRE, formerly known as Nude Bar NYC, is an up-and-coming all-round fashion brand. Their specialty lies in Eco-friendly undergarments made in various shades of “nude” to cater to women of all skin tones. NUDE BARRE products are created with comfort, femininity, and functionality all in mind. The brand was created for dancers, …

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Soojin Lee

The Client Soojin Lee is a promising young fashion designer based out of London. She is known for her artistic designs which features aspects of nature, as well as her unique ability to mix patterns. She is known for working with Alexander McQueen among many others. The Challenge As a South Korean designer based in …

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ARROJO

The Client The ARROJO salon and cosmetology school aims to give a well-rounded, inspirational, and career-shaping education so students can graduate with a skill set that paves the way for lifelong achievement. The state-of-the-art school is located in SoHo, Manhattan’s epicenter of fashion, trend, and style. The Challenge Arrojo needed more exposure and new marketing …

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Ghassan Yazbeck

The Client Once a pharmacist, Ghassan Yazbeck has reinvented himself and the fashion world with his edgy yet still feminine women’s wear. He combines unique materials to create elegant designs for today’s modern woman. The Challenge As an emerging fashion designer, Ghassan Yazbeck needed to enter the spotlight with a bang. He needed his brand …

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Hernan Lander

The Client Hernan Lander is an emerging NYC based Dominican Republic fashion designer. Hernan incorporates creative forms of architecture and modern art in his designs. He has worked with many prominent NY designers, up until the point he decided to start his own collection. The Challenge As a new and upcoming designer, Hernan needed strategic …

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